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Vaishnava traditions centre on Hindu god Vishnu (left), depicted with a devotee, and his avatars.

Vaishnava traditions centre on Hindu god Vishnu (left), depicted with a devotee, and his avatars.

Vaishnavism is one of the major Hindu denominations along with Shaivism, Shaktism, and Smartism. It is also called Vishnuism since it considers Vishnu as the sole supreme being leading all other Hindu deities, that is, Lord Vishnu. Its followers are called Vaishnavites or Vaishnavas, and it includes sub-sects like Krishnaism and Ramaism, which consider Krishna and Rama as the supreme beings respectively. According to a 2010 estimate by Johnson and Grim, Vaishnavism is the largest Hindu sect, constituting about 641 million or 67.6% of Hindus.

The ancient emergence of Vaishnavism is unclear, and broadly hypothesized as a fusion of various regional non-Vedic religions with worship of Vishnu. It is considered a merger of several popular non-Vedic theistic traditions, particularly the Bhagavata cults of Vāsudeva-Krishna and Gopala-Krishna, as well as Narayana, developed in the 7th to 4th century BCE. It was integrated with the Vedic God Vishnu in the early centuries CE, and finalized as Vaishnavism, when it developed the avatar doctrine, wherein the various non-Vedic deities are revered as distinct incarnations of the supreme God Vishnu. Rama, Krishna, Narayana, Kalki, Hari, Vithoba, Venkateshvara, Shrinathji, Ranganatha and Jagannath are among the names of popular avatars all seen as different aspects of the same supreme being.

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